#402 - Product Research Masterclass | Helium 10
#402 – Product Research Masterclass
44 minute read
Published:
December 5, 2022
Modified:
February 7, 2023
#402 - Seller Strategy Masterclass - Black Box
Transcript
Bradley Sutton:
Today’s another edition of our Seller Strategy Masterclass series, and I’m gonna be giving you guys top product and niche research techniques that will help you beat the competition at finding new products. How cool is that? Pretty cool I think.
Bradley Sutton:
Do you wanna see how your listing or maybe competitor’s listing rates as to best practices for listing optimization? Or maybe you wanna compare a group of ASINs or Amazon products to see how they compare to each other.
Key Points
- Let’s Learn About Next Level Amazon Product Research Strategies (01:30)
- Find Products A Certain Seller Is Selling Or Has In The Last 60 Days (04:35)
- Find Products With High Sales But Unoptimized Listings. (09:45)
- Other Criteria in Black Box Products And Why You’d Use Them (13:00)
- Bradley’s Favorite Tab Inside Black Box (20:10)
- How To Find Highly Searched Terms With Criteria That Might Indicate Demand (21:20)
- How To Find Highly Searched Items That Will Be Easier To Get On Page One (24:50)
- How To Find The Products That Are Ranking For The Most Similar Keywords As One Product On Amazon (29:20)
- How To Do A Deep Dive Into Products In Amazon Search Results WITHOUT Even Going To Amazon! (34:00)
- How To Find The Products That Amazon Recommends Someone Advertise For (41:30)
In today’s edition of the Seller Strategy Masterclass on SSP, we’ll talk about product research regardless of where you are in your Amazon-selling journey. You’ll learn techniques that will help you either find your first Amazon product or maybe find your next product, or you’re a big-time seller wanting to explore other brands and look at your niche to find product opportunities.
Amazon’s opportunity is all about existing demand and looking for gaps in competition. If competition is underperforming, it indicates a possible opportunity, especially if you can find products with high sales but unoptimized listings or low-quality listings.
Strategies
- Finding Products Recent Sellers Are Selling (By Seller Name): Use the Black Box feature to search for products sold by a specific seller.
- Researching by Brand: Enter the brand name into Black Box to analyze their product offerings.
- Finding High-Sale, Unoptimized Listings: Identify products with high sales but inferior listings which could indicate a gap.
- Conducting Deep Dives with Black Box Niche: Explore products ranked for the same keywords.
- Keyword Research to Identify Demand: Use the Black Box Keywords tool for deeper insights into buyer intent and search volume.
Conclusion
This episode explores various strategies to help you excel in product research, whether you’re just starting out or already established in the Amazon marketplace. Keep the data-driven approach in mind and always look for those gaps in demand where you can introduce new products or improve existing listings.