#368 - Event Networking | Patent & Trademarks | Listing Optimization | Helium 10

#368 – Event Networking | Patent & Trademarks | Listing Optimization

Published: August 9, 2022
Modified: August 14, 2022

In this episode, we speak with Emma Schermer Tamir and Rich Goldstein about intellectual property, trademarks, listing optimization, and how to get the most out of Amazon seller events.

Episode Content Overview

In episode 368 of the Serious Sellers Podcast, Bradley, Emma, and Rich discuss:

• 02:50 – Best Practices When Attending Amazon Conferences
• 06:20 – Networking Tips: Make A Follow-Up List And Taking A Selfie
• 09:10 – How To Get The Most Out Of Events
• 11:10 – Catch Rich Goldstein’s Patents And Trademarks Q&A Session At S3
• 14:10 – Should I Also Get A Patent And Trademark In China?
• 16:40 – Attend Emma Schermer Tamir’s SEO & Listing Optimization Strategy Session At S3
• 20:20 – Get Your Tickets For The Sell And Scale Summit
• 21:20 – Apply For A Trademark Early On
• 23:30 – “Instagramification” Of People’s Shopping Behaviors
• 24:40 – A+ Content: Keyword Stuffing In Descriptions And Alt Text
• 29:30 – Filling A Design Patent Application
• 32:30 – Emma’s Q4 Tip: Is Your Product Giftable?
• 33:50 – How To Get In Touch With Rich Goldstein
• 34:10 – How To Get Free Listing Analysis From Emma

Transcript

Bradley Sutton:
Today, we’ve got a pair of guests who are gonna be giving us strategies to cover a wide variety of subjects from patents to trademarks, to listing optimization, to how to get the most out of Amazon seller conferences.

Emma:
Yeah. Think about what your goals are when going to an event and really try to put yourself out of your comfort zone.

Rich:
Opposite advice basically. It’s like if there’s someone that you idolize in this field don’t go up to them, they could only spoil your expectations.

Networking Tips

1. Best Practices When Attending Amazon Conferences
   • Reflect on your goals and prepare to network actively.
2. Make a Follow-Up List
   • Keep a list of contacts you want to reconnect with post-event.
3. Capture Memories
   • Take selfies with new contacts to remember who they are.

Patents and Trademarks

• Should I Also Get A Patent And Trademark In China?
  • If you’re making products in China but selling them in the US, a US patent is generally enough. Trademarks might be necessary if you want to protect your brand.
• File Your Trademark Early
  • It’s crucial to secure your trademark as soon as possible to prevent competitors from filing for it first.

Listing Optimization

• Giftability Matters
  • Assess if your product is giftable and market it accordingly, considering your target audience's emotional connection.

Conclusion

• The episode emphasizes actionable strategies for networking at events, understanding patents, and optimizing listings for Amazon sellers.
• Both Emma and Rich provide insights that help sellers maximize their time and efforts during key selling seasons.