Episode 63 – Boost Your Sales Follow-Up Process with Amazon Email Automation

Published: September 12, 2019
Modified: October 6, 2020

Boost Your Sales Follow-Up Process with Amazon Email Automation

Episode 63 of the Serious Sellers Podcast hosts Helium 10’s Barcus Patty who offers valuable insight on Amazon email automation and the sales follow up process.

Key Points Discussed in Episode 63:

• 02:35 – #1 Reason Why Amazon Sellers Need to Automate Their Email Outreach
• 03:28 – Scaling an E-Commerce Business 101
• 03:53 – A Tool Like Helium 10’s Follow-Up is “Absolutely Crucial”
• 05:00 – A $22 Lapel Mic Creates a Connection (And a Review)
• 06:55 – Are We Even Allowed to Ask Customers for Reviews?
• 09:30 – Taking Care with Our Language
• 11:12 – Trending Amazon Disciplinary Trends
• 14:17 – More Reasons to Follow-Up with Our Customers
• 16:25 – Barcus Offers 2 Under-Utilized Follow-Up Filter Tips
• 18:55 – Taking Advantage of Any Opportunity to Touch People
• 19:20 – What Kind of Open Rates are We Looking At?
• 21:10 – Common Misconceptions About the Email Follow-Up Process
• 25:40 – Reaching Out to Our Discounted Buyers
• 28:00 – What About the System-Wide Opting Out of Amazon’s Messages?
• 30:45 – New Helium 10 Features and Amazon Video Linking Capabilities
• 33:30 – Barcus’ 15 Second Follow-Up Elevator Pitch
• 34:17 – The #1 Tip for Someone Who Wants to Automate

Who doesn’t want happy customers? The key to establishing a sales follow up process is understanding how to connect with those customers effectively without falling foul of Amazon’s policies.

Automated email responses will help businesses stay ahead in the competitive Amazon marketplace. It’s crucial to adhere to the rules of communication with customers, emphasizing helpful interactions without promotional language.

Barcus explained the importance of cultivating relationships through email communications which leads to valuable customer feedback and improved reviews.

Important Insights

1. Customer Happiness: Reviews are pivotal for sales; establishing a connection through effective email outreach is crucial.
2. Communication Rules: Understand Amazon’s guidelines for messaging; ask for reviews judiciously and avoid marketing language.
3. Opportunities for Improvement: Leveraging customer feedback can provide insights into product enhancements and marketing strategies.

Tune in to hear more about how automated emails can boost your sales follow up process and enhance the overall customer experience.

Transcript

Bradley Sutton: Welcome to the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton.

Barcus Patty: It’s great, thanks for having me on.

Bradley Sutton: What would you say is the number one reason that people should be reaching out to their Amazon customers in an automated way?

Barcus Patty: The number one reason would be because reviews are just the gold standard or social proof.

Bradley Sutton: So, it has a real impact on sales?

Barcus Patty: Absolutely—getting people to communicate and leave feedback is essential for scaling your business.

Bradley Sutton: What are some common misconceptions around emailing customers or asking for reviews?

Barcus Patty: One major misconception is that sellers can’t ask for reviews at all; however, Amazon allows requests but under strict conditions.

Bradley Sutton: What’s your number one tip for someone using automated emails for the first time?

Barcus Patty: Don’t be afraid to use a little humor, and always engage customers with questions.

For anyone looking to automate their emails and boost their sales follow-up processes on Amazon, this podcast episode is a must-listen to understand the nuances of effective customer communication.