# 272 – How to Grow Your Amazon Business with Reviews and Inserts!

**Published:** August 17, 2021  
**Modified:** August 28, 2021

## Episode Overview  
In this episode of the Serious Sellers Podcast, Helium 10’s Director of Training and Chief Evangelist, Bradley Sutton, welcomes Alex Czechowski, the Product Manager for Portals and Follow-Up at Helium 10, to discuss strategies for successfully requesting reviews from Amazon customers and utilizing product inserts.

## Key Topics Discussed  
- What's the easiest way to ask Amazon Customers for a review?  
- Understanding the importance of product inserts.  
- Strategies and tools for safe review requests.

## Main Points  
- Many Amazon sellers fear the review process due to misconceptions about what's allowed.  
- Alex shares insights on how to stay compliant with Amazon's guidelines while effectively asking for reviews.  
- The Follow-Up tool can automate the review request process, making it simpler for sellers to engage with customers.
- Discussing the effectiveness of insert cards and how they can be used without running afoul of Amazon's rules.

### Episode Highlights  
- **[04:30]** Flipping Textbooks and Needing Data  
- **[06:30]** How to Stay in Amazon’s Good Graces  
- **[09:30]** Foolproof Ways to Stay Out of Trouble with Requests  
- **[11:00]** Automating the Review Request Process with Follow-Up  
- **[15:45]** Insert Cards Best Practices  
- **[19:30]** The Power of Featured Product Inserts

## Transcript Excerpts  
**_Bradley Sutton:_** What’s the easiest way to ask customers for a review?  
**_Alex:_** The best way would be to use Amazon’s request to review option.

**_Bradley Sutton:_** Are you still worried about insert cards?  
**_Alex:_** You can use them, but don’t include any links that divert traffic away from Amazon.

## Additional Resources  
- [Helium 10 Tools](/content/tools/index.html)  
- [Freedom Ticket](/content/freedom-ticket/amazon-fba-course/index.html)  
- [Helium 10 Chrome Extension](https://chrome.google.com/webstore/detail/amazon-fba-keyword-tool-%2520/njmehopjdpcckochcggncklnlmikcbnb)

## Conclusion  
Take advantage of Helium 10’s tools to boost your Amazon sales and ensure compliance with Amazon’s policies. For more insights, listen to our previous episodes.