272 – How to Grow Your Amazon Business with Reviews and Inserts!

Published: August 17, 2021
Modified: August 28, 2021

Episode Overview

In this episode of the Serious Sellers Podcast, Helium 10’s Director of Training and Chief Evangelist, Bradley Sutton, welcomes Alex Czechowski, the Product Manager for Portals and Follow-Up at Helium 10, to discuss strategies for successfully requesting reviews from Amazon customers and utilizing product inserts.

Key Topics Discussed

• What's the easiest way to ask Amazon Customers for a review?
• Understanding the importance of product inserts.
• Strategies and tools for safe review requests.

Main Points

• Many Amazon sellers fear the review process due to misconceptions about what's allowed.
• Alex shares insights on how to stay compliant with Amazon's guidelines while effectively asking for reviews.
• The Follow-Up tool can automate the review request process, making it simpler for sellers to engage with customers.
• Discussing the effectiveness of insert cards and how they can be used without running afoul of Amazon's rules.

Episode Highlights

• [04:30] Flipping Textbooks and Needing Data
• [06:30] How to Stay in Amazon’s Good Graces
• [09:30] Foolproof Ways to Stay Out of Trouble with Requests
• [11:00] Automating the Review Request Process with Follow-Up
• [15:45] Insert Cards Best Practices
• [19:30] The Power of Featured Product Inserts

Transcript Excerpts

Bradley Sutton: What’s the easiest way to ask customers for a review?
Alex: The best way would be to use Amazon’s request to review option.

Bradley Sutton: Are you still worried about insert cards?
Alex: You can use them, but don’t include any links that divert traffic away from Amazon.

Additional Resources

• Helium 10 Tools
• Freedom Ticket
• Helium 10 Chrome Extension

Conclusion

Take advantage of Helium 10’s tools to boost your Amazon sales and ensure compliance with Amazon’s policies. For more insights, listen to our previous episodes.