#433 - Amazon PPC Q&A, Search Query Performance Reports, & More! | Helium 10

#433 – Amazon PPC Q&A, Search Query Performance Reports, & More!

Published: March 14, 2023
Modified: March 20, 2023
Read Time: 38 minutes

Episode Overview

In this episode, we sit down with Mansour Norouzi of Incrementum Digital to discuss the latest tips, trends, and strategies on Amazon advertising.

Episode Highlights

• 01:45 – Get To Know Our Expert Guest, Mansour
• 05:00 – Using The Search Query Performance Report For Your Amazon PPC Strategy
• 12:00 – Rules Of Managing PPC And Exploring The Helium 10 Ads Platform
• 22:30 – Mansour’s Cap For Exact Campaigns
• 24:00 – Negative Keyword Thresholds
• 29:50 – Should I Optimize My Listing Before Running PPC?
• 31:30 – What Do We Do If 90% Of Our Sales Are Only From PPC?
• 32:30 – Is It Better To Narrowly Target Search Terms When Launching?
• 34:00 – Will The Performance Of A New Isolated Campaign Not Be As Good As The Original?
• 35:35 – What’s The Best Course To Learn Amazon PPC Professionally?
• 37:20 – Mansour’s 60-Second Tip
• 38:50 – How To Get In Touch With Mansour Norouzi And Incrementum Digital

Transcript

Bradley Sutton:
Today we’ve got our monthly TACoS Tuesday special, where we’re gonna talk all things PPC. We’ve got an expert to discuss PPC at launch, and how to use Search Query Performance.

Mansour:
Going great. Thank you so much for having me.

Bradley Sutton:
Tell us a little bit about yourself.

Mansour:
Yes, I live in Toronto, Canada. I am an Amazon seller, and I’m in charge of managing the PPC department at Incrementum Digital.

Bradley Sutton:
How did you get introduced to e-commerce?

Mansour:
I used to be a construction manager and moved to Canada around 2015. I wanted to find a way to have more flexibility, so I learned about selling on Amazon.

Bradley Sutton:
That’s interesting! Let’s talk about the launch process. What’s your strategy?

Mansour:
For the launch process, we always start with Exact match to send clear signals to Amazon about our product.

Bradley Sutton:
Are you still using Broad match?

Mansour:
Yes, we still use Broad match but use it carefully due to its expanded nature. For specific cases, we might opt for Broad Match Modifiers to maintain relevancy.

Bradley Sutton:
What about negative keywords? When do you usually negate?

Mansour:
If a keyword is not converting after several clicks, we evaluate it based on its relevance to the product and the spend incurred without conversions.

User Questions

• Jonathan from YouTube: Should I optimize listings before running PPC?
  Mansour: Yes, but I recommend starting PPC from day one to gain traction.
• Limbesh: What if 90% of sales are from PPC?
  Mansour: Focus on finding potential keywords to improve organic ranking.

Mansour’s 60-Second Tip

Don’t overcomplicate your strategies. Focus on strong fundamentals such as keyword research, proper segmentation, and bid optimization. Stick to basics for a solid foundation.