Amazon Seller Spotlight

Craft Supplier Sees 10–15% Sales Bump After Launching on TikTok with Helium 10’s Help

Shekhar Baid, Director of E-commerce at John Bead, has helped lead the Canadian company’s digital expansion over the past six years. With 70,000 SKUs across channels and a dedicated customer base of both professional beaders and hobbyists, Shekhar and his team rely on precise operations and marketplace insights to drive growth across North America.

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