How to Make an Amazon Storefront in 5 Easy Steps | Helium 10

How to Make an Amazon Storefront in 5 Easy Steps

How to Make an Amazon Storefront in 5 Easy Steps

Published: August 31, 2023

Modified: March 1, 2024

Table of Contents

Amazon Storefront Requirements

The first step in creating an Amazon storefront is to make sure you qualify. Fortunately it’s fairly simple; all you need to do is upgrade to a professional seller account and enroll in Amazon Brand Registry (which requires you to own a trademark for your brand).

There’s a monthly fee associated with having a professional account, but the benefits far outweigh the costs when comparing professional vs individual account capabilities and overall cost / unit sold. There’s also a cost associated with getting a trademark (usually in the $250 – $750 range), but you’ll only have to pay that cost every 10 years.

Once you meet those requirements, you’ll be able to create an Amazon storefront at no additional cost!

The Main Benefits of Creating an Amazon Storefront

Due to the extraordinary amount of competition on Amazon, it’s important for every brand to stand out from the crowd. Here are some of the top benefits for those who create an Amazon storefront:

1. A Dedicate Landing Page That’s Optimized for Conversions

Creating an Amazon storefront gives you a dedicated place to send all of your online traffic that may be interested in your products. You’ll have a centralized location that’s designed with Conversion Rate Optimization (CRO) throughout so that potential customers can easily find the products they’re most interested in within your storefront.

2. No Competitor Ads Allowed

Competitors are not allowed to run ads on your Amazon storefront; your storefront is yours, and yours alone.

3. A Place for Brand Messaging

Your storefront is the best place to clearly communicate your brand vision and what resonates with your Ideal Customer Profile (ICP). Be sure to find top brands within your niche for inspiration.

4. Increased Visibility for Your Products

As your business grows, you’ll want a location to send outside traffic to. Your storefront will feature all of your top products, allowing customers to order easily. Minimizing friction for a person to go from passive viewer to active customer allows for more impulse buys and better Amazon SEO.

5. Nest Products in Categories/Sub-Categories

If you have multiple products, categorizing them enhances UX and helps customers navigate to the products they’re most interested in.

6. A Dashboard for Storefront Performance Metrics

The Amazon Store Insights Dashboard helps you discover where your storefront traffic is coming from and other key features such as monitoring page views, helping you make informed decisions.

How to Create an Amazon Storefront (5 Easy Steps)

Step 1: Create Your Store

In Amazon Seller Central, head to the Stores tab, then click the Manage Stores button. Then, click Create Store and select your brand.

Step 2: Create Your Homepage

Create a compelling homepage using Amazon's templates. Add a meta description to help search engines understand your homepage’s purpose.

Step 3: Build Your Store

You can easily add pages, page sections, images, and thumbnails for your product listings. Create a drop-down menu for subcategories as needed.

Step 4: Customize Your Store

Add new sections by clicking on a blank tile and select the desired tile type. Showcase your entire product line.

Step 5: Submit Your Storefront for Review

After completing your storefront, click Submit for Publishing. The review process usually takes less than 24 hours.

The Best Amazon Storefront Examples

  1. Kleenex - Their store displays the brand logo and a light-hearted tagline.

  2. Bissell - They categorize their products to assist customer decision-making.

  3. Beats - They use lifestyle images to communicate their brand message and USPs.

  4. Tide - They bundle products that are often bought together.

  5. Apple - They organize products by category for convenience.

  6. Amazon Basics - They create seasonal modules to capitalize on high-demand periods.

Conclusion

You now know the benefits, how to make a storefront, and have reviewed some examples. Get started by checking out Helium 10’s suite of Amazon seller tools!

Frequently Asked Questions

Is it free to make an Amazon storefront?

It is free to open your Amazon store. However, you will need to select either an individual or business plan.

Can anyone have an Amazon store?

Yes, as long as your business is registered with Amazon.

How much can I potentially make with an Amazon store?

Your earnings depend on the popularity of your product, and Helium 10 can help drive traffic to your store.

How do I find someone's Amazon storefront?

Search for the brand name on Amazon and select a product sold by them to access their store.

Why can’t I find my Amazon storefront?

You may not find it if there are no products listed on your storefront.